What do you do? You have given birth to a great idea, a great big baby with massive potential. The problem is turning potential into genuine success. Where do you begin?
Frustration can easily manifest itself if you hit a brick wall when it comes to marketing and PR knowledge. You yourself are convinced your idea is a good one but how do you let the world know about it when the market place is already drowning in all singing, all dancing products.
It is a given these days that a little bit of showbiz dressing can push a product or an event a long way, provided it has some value to begin with. Your work might be the best in the business but if nobody else is aware of it, your endeavours may be fruitless.
Of course everyone wants success either personally or for their product or idea but how is success achieved for your exciting brand? How do you transport what you know is great into the hearts and minds of people everywhere?
Brand awareness and brand recognition are your main targets. How do you make a direct hit on these targets?
Brand Identity: For something to be successful it needs an identity. Does your service, product or event have an identity? Something people will recognise and relate to?
Brand Strategy: Having established your brands identity, what do you want to do with it? Where do you see it leading? What do you want it to achieve? How are you going to get it there?
Brand Building: The identity of your brand is in place and you are happy with it. Your brand strategy is planned and mapped out and now you want to bring all the jigsaw pieces together to complete the puzzle. What are the tools you can use to perfect your package?
The preparation hills have been climbed and the mountains conquered and now your brand is ready to take a leap of faith into the midst of the war that is the clamour for attention on the high street or your market place of choice. With the building blocks all in place your brand should be able to keep up with all the others out there jostling for attention.
Now is the time your tools of choice will prove their worth. Are the tools you have chosen the most appropriate ones for your brand? What are the tools anyway and how do you employee them if your knowledge of them is limited? Perhaps you will choose to manage these tools yourself and many do so successfully but for some it is far too specialised and difficult.
Crisis management, media relations, online Pr, social media Pr and press releases are some of the tools that will undoubtedly be essential when it comes to the brand battle.
Frustration can easily manifest itself if you hit a brick wall when it comes to marketing and PR knowledge. You yourself are convinced your idea is a good one but how do you let the world know about it when the market place is already drowning in all singing, all dancing products.
It is a given these days that a little bit of showbiz dressing can push a product or an event a long way, provided it has some value to begin with. Your work might be the best in the business but if nobody else is aware of it, your endeavours may be fruitless.
Of course everyone wants success either personally or for their product or idea but how is success achieved for your exciting brand? How do you transport what you know is great into the hearts and minds of people everywhere?
Brand awareness and brand recognition are your main targets. How do you make a direct hit on these targets?
Brand Identity: For something to be successful it needs an identity. Does your service, product or event have an identity? Something people will recognise and relate to?
Brand Strategy: Having established your brands identity, what do you want to do with it? Where do you see it leading? What do you want it to achieve? How are you going to get it there?
Brand Building: The identity of your brand is in place and you are happy with it. Your brand strategy is planned and mapped out and now you want to bring all the jigsaw pieces together to complete the puzzle. What are the tools you can use to perfect your package?
The preparation hills have been climbed and the mountains conquered and now your brand is ready to take a leap of faith into the midst of the war that is the clamour for attention on the high street or your market place of choice. With the building blocks all in place your brand should be able to keep up with all the others out there jostling for attention.
Now is the time your tools of choice will prove their worth. Are the tools you have chosen the most appropriate ones for your brand? What are the tools anyway and how do you employee them if your knowledge of them is limited? Perhaps you will choose to manage these tools yourself and many do so successfully but for some it is far too specialised and difficult.
Crisis management, media relations, online Pr, social media Pr and press releases are some of the tools that will undoubtedly be essential when it comes to the brand battle.
About the Author:
Sebastian Promosski writes about brand strategy. For more information on achieving your goals a Pr company, Surrey is an informative place to start.
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