Friday, November 21, 2008

Dan Kennedy Interview Series: Bullish Predictions

By Neeraj Varma

Mike Mograbi certainly sees a lot of bullish signs in information marketing. There are a lot of trends that are going to make information marketers just explode with profits.

Rob Toth interviewed Mike for Dan Kennedy's Info Riches course. Rob is interviewing the top information marketers to create a course called "Future Of Information Marketing".

One of the big trends that Mike sees is that the Internet is growing in leaps and bounds in foreign markets. He quoted that Clickbank has been growing at the rate of 20% per month due to their new Spanish language services. French, German and other markets are booming so if you can offer services in other languages you are destined to prosper.

You can team up with people in other markets. While you provide Internet marketing services, they provide knowledge of their country/niche. The big trick is to find someone you can trust. Niches that used to be small and unprofitable are now hugely profitable because you can reach more people globally. There is a lot of money to be made in foreign markets.

Another trend worth cashing in on is video marketing. It is something you definitely need to add to your mix. Micro video is becoming very popular. "People want what they want, when they want it, how they want it." The big thing with micro-video is that people can get the information they want without wasting time.

Surveys and polls need to be integrated into your site to keep it dynamic and interactive. You need to know what people want so you can keep adding new and exciting things.

Team up with experts in your niche to create videos and other valuable content. Refer to authority sites and authority forums in your sales letters. Prove your claims. All these techniques are becoming more and more important. People just don't want to deal with amateurs and people who provide low value for their time.

Pre-selling is becoming more and more important. You need to provide high value content on your website. "Quality is stepping in, junk is stepping out". If you think getting required knowledge is the same as information overload, it's not. When you need to know something you need to know it. Go and buy the course or whatever, from the best, highest authority source you can find.

It takes time to produce quality so you have to be "into" your niche. "Don't do this just for the money." "There's a difference between doing something for money and doing it because you want to help people or spread something that you love AND you also make money." Be sure to "find something that you love because if your fuel runs out you're going to burn out, then you're going to lose everything." "Do something you love and the money will come.

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