Tuesday, November 4, 2008

Easy untapped small business marketing tactics.

By Joe White

Small business marketing is a passion of mine! It is super fun especially when you start to see results. When a customer says "I saw you on top of Google and went to your website, then I did a search on YouTube and you came up 1st there, then I called a sign on the side of the road, that was you too, I figured i had no choice where I was going to buy... Who does your small business marketing? and you say, I do... It makes you feel good..

Search engines are the place to start when you begin your quest for the best small business marketing ideas. Google gets most of the traffic and their results are sent to many other search engines. Getting on the 1st page of Google is really much easier than you think...

A friend of mine that owns a home painting business used these these simple tactics to get his new website listed on the 1st page of Google in 2 days. He landed a $3500 job as a result. This is definitely not rocket science its more like brain surgery, just kidding its really simple and easy...these are small business marketing ideas that work...

If your small business marketing is limited some specific geographical areas then Google Local is a great place to start. To give you an idea, lets say you search (Hot Tubs Minneapolis) on Google. The results will show a map on the top left of the page and then businesses to the right with a click able website and phone number.

Google Local is also now Google Maps and shows up for many different searches the best part is that it shows up for just your regular search in plain old Google any time you include a city name. There are a few tricks I have learned over the years like how to show up in multiple cities... This is the great place to begin for online small business marketing for local areas...

PPC (Pay Per Click) is another service that is offered by Google and great for small business marketing. The "Pay" part shouldn't scare you because you have complete control. You pay $5 to start and choose the areas you want your add to show up. You can choose 10 miles around your location, or a metro area, or state or country..

Google PPC allows you to write many ads and that rotate and Google tracks the views vs the clicks this is known as the click through rate. Then you know what ads are working and which are not. Then you delete the bad ones and keep trying to improve. You also set a budget anywhere from $5 per day and up or set a monthly budget lets say $300... Pay Per Click has been a huge part of my online small business marketing...

I've spent $52,000 with Google since January of 2005 and it is hands down the best and easiest small business marketing I have ever done. The cool part is I have never spoken to anyone that works for Google. I actually have never had to email them either... I do get a Christmas card from from Google each year. Tip: Again there are a few tricks with Google PPC that can save you money and time setting up your account. In summary this is the quickest way to increase website traffic and learn cutting edge tactics about small business marketing...

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