Your articles have to remain relevant to the main theme of your website. If they don't, you are going to lose visitor trust as well as search engine power.
What's relevant?
"Relevant" means "related to." Basically, any subject you can tie in some way to your main business can seem relevant in an article. If you are selling a startup kit for small businesses, you can generate a list of relevant topics that will interest visitors and keep search engines happy:
Basic equipment business startups need
How to get a startup loan
Tax tips for business owners
Creating an advertising budget on a shoestring
Basic equipment business startups need
Good reasons to start a small business
How to get a startup loan
This is not a complete list of course. Any website about small business can generate a large number of articles with content that's relevant.
But what if you sell homemade dog treats?
Niche markets can be a bit more difficult when it comes to determining relevant content. If your topic or area of expertise is narrow, consider branching out the subjects of your articles to include other areas that may be of interest to those visiting your website.
In the above example it is safe to assume that most of your readers and prospects are dog owners. So given that consideration, there are lots of topics you can write or otherwise acquire that will keep readers interested and brand you an expert. For example:
How to come up with a creative name for your new puppy
Housebreaking tips for puppies
Shelters versus pet stores
Housebreaking tips for puppies
Whether dogs should wear sweaters
How to vacation with your dog
Shelters versus pet stores
You will notice that all of these topics are a natural extension of the main business. That would be dogs and dog owners. Since each of them is related to the website, a mention of homeade dog treats can be included naturally in each article.
Finding relevant topics
If it's hard to come up with relevant article subjects, try using a keyword tool to get more ideas. There are several free and useful keyword generators that can kickstart the thinking process and reveal topics you might not have thought of.
What's relevant?
"Relevant" means "related to." Basically, any subject you can tie in some way to your main business can seem relevant in an article. If you are selling a startup kit for small businesses, you can generate a list of relevant topics that will interest visitors and keep search engines happy:
Basic equipment business startups need
How to get a startup loan
Tax tips for business owners
Creating an advertising budget on a shoestring
Basic equipment business startups need
Good reasons to start a small business
How to get a startup loan
This is not a complete list of course. Any website about small business can generate a large number of articles with content that's relevant.
But what if you sell homemade dog treats?
Niche markets can be a bit more difficult when it comes to determining relevant content. If your topic or area of expertise is narrow, consider branching out the subjects of your articles to include other areas that may be of interest to those visiting your website.
In the above example it is safe to assume that most of your readers and prospects are dog owners. So given that consideration, there are lots of topics you can write or otherwise acquire that will keep readers interested and brand you an expert. For example:
How to come up with a creative name for your new puppy
Housebreaking tips for puppies
Shelters versus pet stores
Housebreaking tips for puppies
Whether dogs should wear sweaters
How to vacation with your dog
Shelters versus pet stores
You will notice that all of these topics are a natural extension of the main business. That would be dogs and dog owners. Since each of them is related to the website, a mention of homeade dog treats can be included naturally in each article.
Finding relevant topics
If it's hard to come up with relevant article subjects, try using a keyword tool to get more ideas. There are several free and useful keyword generators that can kickstart the thinking process and reveal topics you might not have thought of.
About the Author:
David McCammon Will Show Anyone The Secrets Of Leveraging Power Blogs To Drive Traffic & Build Back Links And Earn repeat Income. Anyone Will Acheive Extreme Profits Via Anyoner Own Massive Blog Empire, Then Put It On Auto-Pilot! Make Money At Home With Computer
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