Friday, November 7, 2008

How To Find What People Want To Buy

By Don Lawson

One of the biggest stumbling blocks for new affiliate marketers is picking what to sell online. Many try product after product in an attempt to find something they can sell successfully online. Deciding on a hot selling product to sell online isn't hard. With the advice below, anyone can find a hot selling product of their own to sell on the Internet.

Affiliate marketers who make the most money know how and where to look for products and services that are in high demand. Many beginners make the mistake of searching for an affiliate program with a high payout. This can be a huge mistake! Or, they may choose a product that many Internet shoppers are not looking to buy. Another big mistake! To make money on the Internet, you need a lot of traffic and a hot product.

When I begin a new project, I either buy the product I'm wanting to sell and then thoroughly evaluate it or I choose a product or service that I'm familiar with. It's much easier if you sell something you know about. It hard, very hard, to successfully sell something you know nothing about or have little knowledge about. This is why top salesmen in any industry spend a lot of time getting to know the product or service they are selling.

Both Yahoo and Google have sections where you can go and look to see what the most searched terms are for the previous week, month or year. This will tell you what people are searching for online. Google also has a section called "Hot Trends" that is updated throughout the day to show you the most searched for terms. This can be a huge benefit if you follow it over time.

The other section in Google you want to do research in is Google Trends. This tool will tell you how well the product you're interested in has been searched for in the past. Google trends is a free tool and one you should not overlook. You want to see the line on the graph either fairly steady across the graph or rising. A downward line on the graph tells you that interest in the product is tapering off.

For the next step, head over to Yahoo and use the section called The Buzz. This is a section that shows the most searched for terms of the week. You can then look at the archives to see what past search terms were hot. If you continue to see one search term show up in the list time and time again (like iPods or Britney Spears), then you know it's a hot product.

Experienced affiliate marketers will visit ebay in their search for a hot selling product. Go to Ebay Pulse to find the products that are the most searched for on Ebay. You can even drill down through the categories to find which product is the hot seller in your niche. Once you have several ideas, take them back to Google and Yahoo and run them through their paces.

You'll soon be finding hot niches routinely. You'll be surprised at how many hot niches you can find online by just making a list of the businesses in your part of town. Sometimes what's popular in your town, be it a business or product, is also popular to the world. Never hesitate to put each of your ideas through your research to find out if a market exist!

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