Choosing the best keywords for your website has several advantages, the most important one being traffic (visitors). If you don't target the right keywords, people won't find the information on your site even if it's the best information available.
The keywords you choose play a large part in how your website will be ranked by Google, Yahoo and the other search engines. That's why you want to be sure you're targeting the keywords that people are searching for in those search engines, so you attract the people looking for what you offer.
Here are several ways to choose the best keywords:
1. Using a tool such as WordTracker.com will help you to determine what keywords people are actually searching for, how stiff your competition might be for certain keyword phrases and can even reveal hidden gems that you may not have thought about originally.
2. Just because a term is searched frequently doesn't mean you should always focus on that keyword. If you have lots of competition for a really hot keyword phrase, the likelihood of you making it to the top of the ranks in the search engines drops dramatically.
Look at your competition and find keywords with less searches that you'll have an easier time ranking for. As your site grows and gets more well-known, you can start shooting for the higher competition keywords.
3. Use variations of your keyword phrase on your website. Don't stuff your content with keywords. While you want to attract the search engines with your content, it's more important that it's useful and valuable to your visitors. Using your keyword in every other sentence is going to drive your visitors away, and then what's the point of getting the traffic in the first place?
These tips will get you started on the right foot with your keywords. There is plenty of other helpful information on sites such as ArticlesGoneViral.com that will help you really optimize your site effectively.
The keywords you choose play a large part in how your website will be ranked by Google, Yahoo and the other search engines. That's why you want to be sure you're targeting the keywords that people are searching for in those search engines, so you attract the people looking for what you offer.
Here are several ways to choose the best keywords:
1. Using a tool such as WordTracker.com will help you to determine what keywords people are actually searching for, how stiff your competition might be for certain keyword phrases and can even reveal hidden gems that you may not have thought about originally.
2. Just because a term is searched frequently doesn't mean you should always focus on that keyword. If you have lots of competition for a really hot keyword phrase, the likelihood of you making it to the top of the ranks in the search engines drops dramatically.
Look at your competition and find keywords with less searches that you'll have an easier time ranking for. As your site grows and gets more well-known, you can start shooting for the higher competition keywords.
3. Use variations of your keyword phrase on your website. Don't stuff your content with keywords. While you want to attract the search engines with your content, it's more important that it's useful and valuable to your visitors. Using your keyword in every other sentence is going to drive your visitors away, and then what's the point of getting the traffic in the first place?
These tips will get you started on the right foot with your keywords. There is plenty of other helpful information on sites such as ArticlesGoneViral.com that will help you really optimize your site effectively.
About the Author:
Is article marketing part of your traffic generation strategy? If so, make sure you submit at an article directory that pays you for your submissions. Get more information at http://www.articlesgoneviral.com
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