The competition is getting more and more intense in the most profitable niches. People are putting on the pressure for vendors to prove their expertise before they do business with you.
This is the point of view taken by mutlimillionaire Chris Hubbard in an interview with Rob Toth. Rob has been interviewing the top information marketers on the Internet as part of Dan Kennedy's Info Riches course. The series of interviews is to be sold as a separate course called "Future Of Information Marketing". For a limited time it is being made available for free as an incentive to check out Dan Kennedy's new course on information marketing.
Chris is one of the original pioneers on Ebay from back in 1998. He started experimenting with different products and different ways of selling them on Ebay. Eventually he created his first information product on how Ebay can be used to quickly launch a new business. It sold so well that he fell in love with information marketing. Since then he has created best-selling information products in several different niches.
"It's the best way for anyone to get started (outside Ebay) because it's a very easy business model" says Chris. The profit margins are so high that it is difficult to go wrong. Even if you end up spending a lot of money on promotion you are still likely to make good money selling information products.
Chris says the big secret to succeeding against competition is to have a great relationshiop with your customers. "There's a growing demand on our time". "People are more and more vigilant against letting things into their email inbox." People don't want to be wasting time with reading things that don't apply to them, like spam, even if they subscribed to your newsletter.
Chris says the only way you'll get a chance to be in front of your target market is "you really have to construct something special in order to stand out". When someone lands on your website, that's your opportunity to show that you are different.
"If someone lands on my page and they leave my page without either opting in to my newsletter or purchasing a product from me, are they going to be better off than before landing on my page?". You need to start providing value to your prospects right from the start.
The next step is to "bond with that person" says Chris. "With the Internet we can connect on so many different levels very inexpensively." This is and opportunity to build relationships with people that can't do as easily with other media.
Blogging is the best way to build strong bonds with customers, says Chris. He believes in using video on his blogs as a way to connect with customers as a real person. Video adds so much credibility to his sales letters that it always outperforms his text-only promotions. Combining blogging and video is one of Chris's big secrets to success.
In the interview, Chris also spoke in detail about how to create a hot selling product within a few hours. "It's easy" he says, "you don't have to be the ordained expert in any field." "You just have to make sure you are solving someone's problem."
The sales process is: Give value first to gain their trust. Then allow your customers to give you feedback. This gets you more trust. Be sure to use video to give the human touch. Once you have their trust, if you can solve people's problem they will buy from you over and over again. Trust is the big secret to selling anything on the Internet.
This is the point of view taken by mutlimillionaire Chris Hubbard in an interview with Rob Toth. Rob has been interviewing the top information marketers on the Internet as part of Dan Kennedy's Info Riches course. The series of interviews is to be sold as a separate course called "Future Of Information Marketing". For a limited time it is being made available for free as an incentive to check out Dan Kennedy's new course on information marketing.
Chris is one of the original pioneers on Ebay from back in 1998. He started experimenting with different products and different ways of selling them on Ebay. Eventually he created his first information product on how Ebay can be used to quickly launch a new business. It sold so well that he fell in love with information marketing. Since then he has created best-selling information products in several different niches.
"It's the best way for anyone to get started (outside Ebay) because it's a very easy business model" says Chris. The profit margins are so high that it is difficult to go wrong. Even if you end up spending a lot of money on promotion you are still likely to make good money selling information products.
Chris says the big secret to succeeding against competition is to have a great relationshiop with your customers. "There's a growing demand on our time". "People are more and more vigilant against letting things into their email inbox." People don't want to be wasting time with reading things that don't apply to them, like spam, even if they subscribed to your newsletter.
Chris says the only way you'll get a chance to be in front of your target market is "you really have to construct something special in order to stand out". When someone lands on your website, that's your opportunity to show that you are different.
"If someone lands on my page and they leave my page without either opting in to my newsletter or purchasing a product from me, are they going to be better off than before landing on my page?". You need to start providing value to your prospects right from the start.
The next step is to "bond with that person" says Chris. "With the Internet we can connect on so many different levels very inexpensively." This is and opportunity to build relationships with people that can't do as easily with other media.
Blogging is the best way to build strong bonds with customers, says Chris. He believes in using video on his blogs as a way to connect with customers as a real person. Video adds so much credibility to his sales letters that it always outperforms his text-only promotions. Combining blogging and video is one of Chris's big secrets to success.
In the interview, Chris also spoke in detail about how to create a hot selling product within a few hours. "It's easy" he says, "you don't have to be the ordained expert in any field." "You just have to make sure you are solving someone's problem."
The sales process is: Give value first to gain their trust. Then allow your customers to give you feedback. This gets you more trust. Be sure to use video to give the human touch. Once you have their trust, if you can solve people's problem they will buy from you over and over again. Trust is the big secret to selling anything on the Internet.
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