Monday, November 10, 2008

Keeping Business products on the Cutting Edge

By Gerald Spencer

In todays market you have to be ahead of your competitors. You always want for your competitors to copy what you are doing not the other way around.

Companies lead their industry by providing cutting edge products to their customers before their competitors do.

All you need in todays market is one solid cutting edge business idea and you are back in the game. So what does it take for a product to be cutting edge?

Something as simple as changing the color of a taco shell as Taco Bell has can make a product cutting edge. So cutting edge products do not have to be new, they can be old as well.

Changing the appearance on a product can make all the difference. Do not make the move too quick. You will never see green golden arches on McDonalds.

Look at your products and see what needs to change. If you are still trying to sell cassette tapes you are marketing to a select few. So take your losses and turn you music or programs into mp3 files.

Always look for ways to make your products different and cheap. Cheap can go a long way, look at how fast 99 cent stores are popping up around the country.

Never look at a product the same. Always see products different than what they are that way you can have the cutting edge mindset that few have.

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