Friday, November 7, 2008

Master Resell Rights - Five Things To Avoid

By Jason Gardonski

Products with master resell rights can be a lucrative way to make residual income, if you avoid these 5 fatal errors.

The biggest mistake people make when acquiring products with master resale rights is to buy blindly without checking the quality or applicability to your particular market.

Besides buying blindly, here are some of the other fatal errors marketers make when getting into selling products with master resell rights:

Impulse buying. A lot of salespages online offer a myriad of products with master resell rights, and they can use some sneaky techniques to get you to want to buy the bunch on the spot without actually seeing what is inside. When you get a big package like this, often the only way to make a sale is to resell the entire package, rather than focusing on the needs of your customers.

Pick the right products. Get to know your market, and then find products that solve a burning problem for your customers. Unfortunately, many vendors do not let you try before you buy, and don't have a good refund policy, so you get stuck with duds unless you can sample the product first.

Spending too much to promote one product. If you find yourself having to spend a lot to promote a product, your business may become unbalanced, and lead to income that is sporadic. Be sure to balance your marketing and promotion budgets between diverse offers, to offset any sudden changes in the marketplace.

Spending too much to get the rights. If you need to spend a large part of your budget to get rights to a product, you may not have enough funds left to market and promote your new product sufficiently. Be sure not to overextend yourself, or spend too much on a product that may never recover your costs.

Buying an oversaturated product is another problem. This is where the marketer sells it until it is a dead horse, and then offers resell rights to unsuspecting marketers. These oversaturated products will be extremely hard to sell, and should be avoided.

If you pay attention to these 5 common errors, you can make a good profit online using the power of master resell rights.

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