Saturday, November 1, 2008

Using Article Directories To Increase Traffic To Your Website

By James Conner

A tremendous amount of information can be found on the internet. Search engines crawl the web searching for sites with good information. The only thing that counts on the websites is text. If your page is short on text, your page will probably not rank well. Also, if your page has a considerable amount of text, but it's haphazardly put together, it will probably not rank very high as well.

Enter private label articles. PLA's are bundles of articles which consist of broad categories that are available for purchase in bulk from someone who brokers articles. Usually there is a choice between buying a monthly subscription whereby large groups of these articles are emailed to you or or you are sent a link where you can download them. Single purchases of groups of articles can also be made.

Usually, the articles you will receive are made search engine friendly with relevant keywords and arranged well. The articles will have been written using proper grammar, corret spelling, and very focused on the subject matter at hand. Mainly, the articles are yours to do with as you want to. You have purchased complete rights to use the articles. You are allowed to add or remove content and put your name to them as the writer.

After you have picked the most appropriate keywords for your web site and your method of sales, you are able to put spread private label articles on your website. By using the optimized keywords in the right places, your rank on the major search engines should start to climb.

How About Using Free Articles?

No doubt you've seen article directories where you are allowed to download as many articles for your use as you would like- all that is required is that you keep the author's resource box intact. Also contained in the resource box is a link to the author's website that you are not permitted to change.

You can use these articles for free on your site. They are free as in no-cost. Howeve,r you may lose some of your perceived authority, your customers and sales. If you use a few of these articles from experts, you may not have any problems. If however you use only free articles you are sending the wrong message. Especially if you are sending the customers that you aren't too knowledgeable in the subject to be able to pen your own articles.

You are also providing all who visit your website a fast way out and onto your competitor's website. They only need to click that link in the resource box to go onto the author's website. If the article is written well enough to garner your attention, it most likely will capture the attention of your customer as well. It's likely that they will go on to search for that same author.

The resource boxes can steal your sales as well as your customers. You aren't even aware of when it is happening.

Other Ways Of Improving Your Search Rankings

The article directory method coupled with private label articles can increase your ranking in the search engines. This is the method that other people use. Most articles that are submitted to article directories are accepted as long as they are written with some degree of competency by persons who have adhered to the article directories' terms of use. You can give your own private label articles, written under your name along with your resource box, to the article directories as well.

Firstly, this sets up yet another link to your website from the article directories. Each time your website is linked to, your ranking rises just a little bit more. This works especially well if your link contains your keywords, also. Because you are able to setup the resource box as you want to, you are able to make sure that the keywords use are the ones that you want to use.

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