Thursday, November 6, 2008

Why good content is important

By Zigfred Diaz

The 55 second clip "Charlie bit me" in youtube got more than 6 million views worldwide. So popular is the vidoe that it has inspired several spoofs which shows two not so cute grownups mimicking the innocent, unrehearsed acts of Charlie and Harry.

The video has been added about 9 months ago, the exact date is May 22, 2007. To date, it has received a total of 7,764 comments and has been "favorited "43,030 times.

As of today, it has been mentioned in 106,000 website. Since google search for the video has reached a certain amount of volume, statistics for the search of the keyword "charlie bit me" has started to show in google trends. (Take note that Google trends only shows graphs when searches for a popular keyword reaches a certain volume)

So popular is the video that the phrase "Charlie bit me" itself has been used by several webmasters and several venture capitalist to make money out of. In fact the mother of the boys commented, "I have noticed that the phrase Charlie bit me is catching on and people are trying to profit of it . . ."

The parents is starting to realize that there is income to be made through utilizing the high volume of traffic that the popular youtube video and the popular keyword "Charlie bit me" has brought. In order not to be left behind by other venture capitalist, the parents are making available to the public the "Charlie bit me" t-shirt series.

The parents did the right thing considering that the video features their kids and they were the ones who uploaded the video. It should be them that should be the first to benefit from the popularity and the high volume of traffic that the video has brought.

Certainly the video is so cute and the British accent adds to its attraction. (Several "Charlie bit me" spoofs are not so cute at all; in fact I would say that they are lame)

If there is one lesson that can be learned from this "Charlie bit me phenomenon" or "Charlie bit me craze" that is that CONTENT IS STILL KING. No matter what other Search Engine Optimization (SEO) gurus say, in the end its still "The content stupid." Most of "Charlie bit me" fans know about the video through word of mouth. It is quite obvious that people who do not know about the video knew about this through others and not by searching for "funny videos" over the internet. I doubt if the parents of these kid did some advertisement, tried to increase their back links, released several press releases, bought some articles are bought text link or google ads. The "Charlie bit me" video has become so popular because people liked the content. In fact they go crazy over it. It's funny and it's cute. Of course I am not underestimating the importance of SEO strategies and techniques, however in the end, high volume sustainable traffic to your site is mainly due to rich content.

Oh by the way, if you really like the video I really recommend that you buy the shirt.

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