Friday, November 14, 2008

Why Your Site's Page Rank Is Crucial

By Mary R. Ellen

What is page rank and how come it's so valuable? You might have chanced upon a few articles and sites arrogating the page rank is not as crucial as experts make it seem, but do not be duped by such calls. Your page rank is a critical element of ascertaining how well favored you're amid your website visitors.

Search engines evaluate your website based on several criteria. When you observe these criteria, search engine assign a value to your site, which becomes your page rank. Google introduced the PageRankTM and the page rank attribute is often considered according to what they have specified, which is standardised and followed everywhere else.

First of all, let's see why the page rank is so significant to a website. Essentially, your website's page rank increases your site's importance among the search engine listings. A website with a higher ranking gets a higher priority among the results given on a particular related search query.

Appearing in the top ten Google results means you have a higher potential of getting visitors to your website. Google ranks web pages on an ascending scale of 1 to 10 and all new sites begin with a value 0. As you keep improving your page rank, you increase in importance within Google as well.

How can you attain a beneficial page rank? It's not so effortless, but continuous work and perseverance will gradually take you there. A website's rating is regulated by the additional websites linking to it. This implies, if a site with a PageRank 7 links up with your site, you'll be reckoned as a more crucial site as a different significant site has linked to you. These links are called backlinks and the vitality of the sites are fairly apportioned between all of the linked websites.

If you get several sites with page ranks over 5 to link to your site, then throughout a couple of months, you will develop an effective rank too, because Google accredits you as a respectable website with some degree of signifcance and relevancy for what people are looking for. Inferior rank sites give too, but not as much as the superior ranked sites.

Getting a page ranks requires you to get websites to link to you. Writing high quality content on your site pages will get your more noticed by other high quality websites and they will link to you. Link to some important sites too and over time, more sites will start linking to you as well. Never buy links, though, because your genuine reputation is not imperative through bought links and Google will eventually find out what you've done and lower your rank.

If you are keen to find out the page rank on your website, get a free page rank checker button and install it in your site. As time passes, you can keep checking how your page rank increases or decreases and make adjustments accordingly.

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