Tuesday, December 16, 2008

Beware of Chiropractic Website Marketing Promises

By Matthew Loop DC

If you currently have a chiropractic website and it's not producing new patients or sales from information products that you have, you are not alone. In fact 90% of chiropractors that have websites, don't know the first thing about driving massive amounts of visitors (traffic) to them to get new patients. Typically they are promised by their webmaster that after the site is created, the flood-gates will open and they will begin to get noticed by people in the community.

These webmasters are making a killing on you, and they're trying to suck as many other chiropractors in as they can. No matter how wonderfully designed and professional your website looks, you can't magically attract people to it just by the fact of its very existence. As the website continues to cost you more money, you need a marketing strategy that will draw people there, and it should cost you nothing.

It's crucial that you understand internet marketing if you're a chiropractor looking to acquire new patients and other forms of income. If you don't have the slightest understanding or interest in internet marketing, there's no doubt that your practice will suffer like all the rest. With all the different forms of marketing online, including Pay-Per-Click, Banner Ads, email marketing, and social media marketing, the question becomes: Where do you start?

You need to understand that expensive marketing tactics are a thing of the past, and they will drown you if you continue to use them. Businesses are just beginning to wake up to the potential and necessity of marketing online, and social media is the Mecca of this new trend. When you start a marketing campaign through MySpace, YouTube, Facebook, Digg, or LinkedIn, you will begin to see your business expand before your very eyes. And not only that, but these networks are totally free.

It's imperative to have a mentor that can show you how to drive hundreds or thousands of highly-targeted visitors and traffic to your website daily. If you go at it alone, you risk wasting thousands of dollars on paid or ineffective advertising for mediocre results.

Video marketing on YouTube and other websites like it provide you a simple, free medium to propagate your message to your community so that boatloads of people will continuously see you. The best part is, these videos work for you 24 hours a day, 7 days a week absolutely free!

You can make thousands of friends online each month that will become interested in your practice and expertise. Imagine how much this would cost with a pay-per-click engine! When your video gets indexed at the ideal spot on search engines like Google, you won't believe the success that will come your way. And all of this success can be yours for free when you know how to do it right and have the best guidance.

Be cautious and skeptical if a chiropractic website creator tells you that by just having a website, you will get tons of new patients and sales. You could have the best website in the world, but if no one knows about it, then it doesn't matter. If you are looking for mass exposure to your local, national or international community, then marketing via high-traffic social media sites is the perfect way to go and will be very lucrative for your practice.

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