Tuesday, December 2, 2008

Effective Telephone Selling Techniques

By Terry Stanfield

We are going to examine some effective telephone selling techniques that can result in a great deal more business for you. You can decide to implement these yourself or to allow a prospecting firm to do this for you. The benefit of a prospecting firm is quite simple. You are able to allow professionals to use their already implemented telephone selling techniques on your behalf.

Be sure to not sound like a salesperson. There is nothing that turns off most people faster than someone who sounds like a salesperson. You simply want to come across as a person interested in solving a problem for your prospect. It is not about how your product works but how you can best demonstrate that you can solve the prospect's problem.

The next key to good telephone selling techniques is to understand who you are talking to. If I try to sell you on why you need an airplane but you hate to fly, I will have no success. This is critical in that you have to do your market research ahead of time. This will ensure that when your prospect asks a question you were not expecting, you will be on your game.

Another strong telephone technique is to have a brief message. Your prospects often do not have the time to sit and wait for you to talk their ear off. It is not important what you have to say but rather in how you ask questions so that the prospect is answering. Your message is important. Keep it short so that you can hold the prospects' attention.

Be organized. Your internal feeling will follow you onto the phone and nothing can shatter confidence faster than a cluttered workspace. Being organized allows you to simply focus on the job at hand with any information needed close to your fingertips. You will find that you are more at ease and this can lead to greater success over the phone.

All of these telephone selling techniques will help you in having more success when working over the phone to find more clients. You can not simply pick up the phone and start calling but have to figure out what you are going to say. That is why using these different techniques can help you leverage your time and effort to have greater success. You are respecting your time and energy. Hopefully this helps you to greater success.

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