Thursday, December 11, 2008

It's Cooperation, Not Competition

By William Blake

Many of us are instinctively competitive creatures, and are always thinking in terms of 'winning' or 'losing'.

It's perfectly normal to want to win a competition. The important thing is being able to tell the difference between a competitive event and one won through cooperation.

Unlike normal competitive events internet marketing has no finish line or final goal. In football you want to score more points than the other team within a given time frame, in chess you want to 'check-mate' your opponent. Internet marketing is very different in that the game is never over and there is no time limit.

Internet marketing is at its optimum when it works to research, test, share and act on new ways to do internet marketing better. It works best when working within a community to better itself. Competitive attitudes get in the way and progress is much faster through cooperation.

Everyone gets involved and helps to push the boundaries of internet marketing, simply because everyone knows that there is a collective benefit when new technologies are developed and implemented.

As a natural competitor it becomes a case of seeing who can cooperate more than their competition. Who is able to help their customers more, whose customers are making more money and having more success than their competitors customers.

We have to reach out to help more quickly than others. That is the only way competition can help with the cooperation that is necessary for successful internet marketing.

There is more than enough business out there for all of us. The supply of customers is not limited, and the benefits for one internet marketer tend to filter down and benefit all of us through cooperation.

Leading on from this is my next point. Stop blaming the Guru's..

How many people have you met who always have an excuse for their own failures? 9 out of 10 times their failure was caused by someone other than themselves. You know what I mean.

Sad story after sad story, one thing becomes apparent. They were the victims in this failed business and it really wasn't their fault. Baloney. Life exists in a causal relationship. Choice = Consequence. Bad choice = Bad consequence and obviously Good choice = Good consequence. Failed business' are the result of poor decision making and we are always responsible for our decisions.

Businesses fail, that's a fact of life, but the reasons they fail cannot be laid at the feet of others. I've heard internet entrepreneurs blame the failure of their internet businesses on someone they scornfully call an 'Internet Guru'.

These whiners will tell everybody who will listen that the failure of their internet business was not their fault at all and that their businesses failed because a 'guru' led them wrong, sold them products that they didn't need and flooded their inboxes with so many offers that they couldn't get their work done.

Successful internet marketers ('gurus') often send out recommendations to their client list, informing them about products which may be of interest. At no point in time do they say that you are REQUIRED to make a purchase.

These offers are intended to help everyone on their list but the reality is that the products won't suit each and every person. That doesn't mean the product is no good, it's merely an indication of the diversity of business models represented in his list.

Everyone is responsible for their own success and failure. Every internet entrepreneur should know their business well enough to analyze the pros and cons of of a product as it relates to his business. The advice of guru's is just that, advice. Ultimately you make the decision.

It isn't an order that you must follow...it is only a suggestion. The decisions about your business are always up to you and you alone.

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