Most marketers struggle to get a large number of good testimonials they can use on their website. I'm talking about great testimonials - audio and video testimonials that really convince people!
The best way to get testimonials is to do great work, creating fans that would love to help you market yourself. Even your biggest fans may need a nudge before you see the testimonials roll in.
So, how can you get those testimonials flowing in? There are three simple steps that you can follow, steps that can result in a flood of testimonials.
Take some time to set up audio on your site - it is a powerful promotional tool. The easiest and best way, in my opinion, is to use the Audio Generator at www.NewAudioMarketing.com. It is easy to use, and works wonders.
There are three ways to increase your testimonials today:
Ask for them. If you have provided any kind of service to your list at all, you can e-mail them asking for testimonials. Your e-mail could say something like this: "Dear Ray, In the past you purchased product X from us. Could you take a few minutes and tell us how you like it and what you thought of your experience with our company. If you have positive comments, we might even use it in our marketing. Thanks so much for your cooperation." Of course, you can word it differently, so they know it's from you, and not me. Just asking for the testimonials will produce a great response.
Get an ATM (Automated Testimonial Machine). This works 24/7, whether you are awake or not. Go to this site (mine!) for an example at: http://rayedwards.com/feedback and see "Ray's Automated Testimonial Machine". This is one of the features of Audio Generator.
Ask for more testimonials (repeatedly!) in your autoresponders. Set this up and forget it. Simply put your testimonial requests into e-mails, and plug them into your autoresponder. Over a period of days or weeks, depending on what you need, your customers will be asked for testimonials. Of course, you will then send those testimonials to your ATM. Lather, rinse, repeat!
If you put these techniques into practice, as I do, you'll find you have an automated stream of testimonials that take on a life of their own. Wouldn't that be a great thing?
The best way to get testimonials is to do great work, creating fans that would love to help you market yourself. Even your biggest fans may need a nudge before you see the testimonials roll in.
So, how can you get those testimonials flowing in? There are three simple steps that you can follow, steps that can result in a flood of testimonials.
Take some time to set up audio on your site - it is a powerful promotional tool. The easiest and best way, in my opinion, is to use the Audio Generator at www.NewAudioMarketing.com. It is easy to use, and works wonders.
There are three ways to increase your testimonials today:
Ask for them. If you have provided any kind of service to your list at all, you can e-mail them asking for testimonials. Your e-mail could say something like this: "Dear Ray, In the past you purchased product X from us. Could you take a few minutes and tell us how you like it and what you thought of your experience with our company. If you have positive comments, we might even use it in our marketing. Thanks so much for your cooperation." Of course, you can word it differently, so they know it's from you, and not me. Just asking for the testimonials will produce a great response.
Get an ATM (Automated Testimonial Machine). This works 24/7, whether you are awake or not. Go to this site (mine!) for an example at: http://rayedwards.com/feedback and see "Ray's Automated Testimonial Machine". This is one of the features of Audio Generator.
Ask for more testimonials (repeatedly!) in your autoresponders. Set this up and forget it. Simply put your testimonial requests into e-mails, and plug them into your autoresponder. Over a period of days or weeks, depending on what you need, your customers will be asked for testimonials. Of course, you will then send those testimonials to your ATM. Lather, rinse, repeat!
If you put these techniques into practice, as I do, you'll find you have an automated stream of testimonials that take on a life of their own. Wouldn't that be a great thing?
About the Author:
For an inside look at the techniques of a sought-after web copywriter, visit the site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.
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