Thursday, May 1, 2008

Little Known Facts About Ezine Marketing

By Stephen Meyer

Starting a legitimate home based business opportunity can be fun and rewarding. People have lots of different reason for working from home. The one reason that is the most prominent is to make money. To make money from home your business has to be seen by as many people possible.

Many have given up on the idea of Ezine marketing simply because of the many articles that claim it is dead. That couldn't be further from the truth. Right now there are over 300K Ezine s being published on the web. The majority of which are alive and well.

What we have today is a growth in ezine distribution that has not been seen before. Instead of being dead or dying many Ezine's today have membership list of well over 100K members. It isn't stopping there and is continuing to grow. This is because Ezine's themselves have grown and matured and are now reaching a wider market area.

The simple fact that Ezine s are in a growth stage is proof enough that Ezine marketing is one of the surest ways for the legitimate home based business owner to market his or her opportunity to as many people as possible and to do it very cost effectively.

When you place an advertisement in any of the Ezine's available what you are doing is engaging in a Joint Venture (JV) with the Ezine owner. This simply means you are using his subscriber list to promote your business. The easiest way to describe this Joint Venture is Email marketing.

Because of the time involved in building a quality email list Ezine marketing is a valuable tool. Ezine' s offer their readers valuable information through quality content. Because of this most readers anxiously await the arrival of their Ezine each week. This means you the home based business person are able to put your offer in front of people who want to see it. You have a receptive audience without the time involved in building your own list.

Ezine s today are targeted to specific Niche groups. These groups could be anything from scientific research groups to the home based business information seekers. What that means for the home based business professional is you are able to target your advertising to groups of people who want to see it. Targeted marketing is exactly what is needed to quickly build a business.

If a legitimate home based business owner is going to succeed in building his business for the long term a list is extremely important. Most have heard "the money is in the list" and it is a fact. Unfortunately building a list of 100K can take a very long time for most people.

By using Ezine marketing you are able to build trust in your readers. Often people have to see your ad numerous times before they take the desired action. Because your ad has been visible and they are not only a targeted market they are also receptive you are building a trust in them for your offer. This trust is what persuades them to take the action you desire and will not only sell your opportunity it will help build your list quickly. Ezine marketing is today one of the most cost effective ways to promote your business. Not just in the short term through immediate sales but in the long term also through positive relationship building.

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