All across the internet marketers are screaming the praises of AdWords, promising young, lazy entrepreneurs that for the right price they will teach them how to make hundreds of dollars a day from the comfort of their home for only three or four hours of work.
Wait a minute. Lazy?
That's right. The simple truth of the matter is that AdWords is not that difficult to navigate. With a little bit of effort on their parts everyone who has willingly handed over their money to these so-called "experts" could learn everything they need to know without spending a single penny.
To have success in an Adwords campaign there are three needful elements that your game plan must to have:
1. A successful keyword. The keyword decision is the most important decision for an Adwords campaign. Without efficient keywords to get business going the rest of what the marketer does won't make any difference.
The trick to good keyword is to find ones that cover a wide enough area of the topic so that someone who is searching can be aimed in your direction but one that is pointed enough that it won't attract too many random searches.
It is a fact that the search engines will be requiring a fee from you for every time someone clicks on your ad even if sales are not made as a result. The main thing for them is whether they are making a profit.
The crux of this is that if an ad uses a well used keyword (a marketer may go over to the search engine database and get keywords that are often used in their ads) it will usually get a whole boatload of traffic, but what it won't do is bring in a lot of sales.
There are a tools offered by adwords for marketers to use if they are having trouble rounding up keywords that are good for their ads. Go to www.adwords.google.com and you can have total access to some of the most valuable ppc resources around.
2. A high ranking bid. Unfortunately, internet browsers are very representative of the majority of the population today; they want exactly what they want and they want it now.
What happens if these searchers don't possess the patience to look through pages and pages of data. What they will do if they don't find what they want in the first several pages is they will redirect their search somewhere else.
For the marketer this means that they have to have their ad on the first few pages if they want it to be seen. Of course search engines don't put the ads up first in; first out. The marketer who will pay the most for a click with get the top spot when ads are displayed.
This balance between sales and what they will put out for ads is vital but it is hard to find; having an ad on top of the list may be good but it doesn't help if the budget won't cover the expense of it.
Lucky for us that Google has a feature that lets a ceiling be put on the amount of money spent on ad campaigns. If the ceiling is reached, the ad is labeled inactive and not shown in the search results etc.
3. Follow up. With all due care and diligence given to the setup of the ad campaign, there are no guarantees that it will bring in the desired results. The marketer should remain vigilant so the can see how the ads are performing and avoid any problems and make changes to their campaign as warranted.
There you have it! All the necessary points to build an adwords campaign that is a success; and you didn't need to pay out $64.95. What you do with these tips is totally up to you the marketer.
Wait a minute. Lazy?
That's right. The simple truth of the matter is that AdWords is not that difficult to navigate. With a little bit of effort on their parts everyone who has willingly handed over their money to these so-called "experts" could learn everything they need to know without spending a single penny.
To have success in an Adwords campaign there are three needful elements that your game plan must to have:
1. A successful keyword. The keyword decision is the most important decision for an Adwords campaign. Without efficient keywords to get business going the rest of what the marketer does won't make any difference.
The trick to good keyword is to find ones that cover a wide enough area of the topic so that someone who is searching can be aimed in your direction but one that is pointed enough that it won't attract too many random searches.
It is a fact that the search engines will be requiring a fee from you for every time someone clicks on your ad even if sales are not made as a result. The main thing for them is whether they are making a profit.
The crux of this is that if an ad uses a well used keyword (a marketer may go over to the search engine database and get keywords that are often used in their ads) it will usually get a whole boatload of traffic, but what it won't do is bring in a lot of sales.
There are a tools offered by adwords for marketers to use if they are having trouble rounding up keywords that are good for their ads. Go to www.adwords.google.com and you can have total access to some of the most valuable ppc resources around.
2. A high ranking bid. Unfortunately, internet browsers are very representative of the majority of the population today; they want exactly what they want and they want it now.
What happens if these searchers don't possess the patience to look through pages and pages of data. What they will do if they don't find what they want in the first several pages is they will redirect their search somewhere else.
For the marketer this means that they have to have their ad on the first few pages if they want it to be seen. Of course search engines don't put the ads up first in; first out. The marketer who will pay the most for a click with get the top spot when ads are displayed.
This balance between sales and what they will put out for ads is vital but it is hard to find; having an ad on top of the list may be good but it doesn't help if the budget won't cover the expense of it.
Lucky for us that Google has a feature that lets a ceiling be put on the amount of money spent on ad campaigns. If the ceiling is reached, the ad is labeled inactive and not shown in the search results etc.
3. Follow up. With all due care and diligence given to the setup of the ad campaign, there are no guarantees that it will bring in the desired results. The marketer should remain vigilant so the can see how the ads are performing and avoid any problems and make changes to their campaign as warranted.
There you have it! All the necessary points to build an adwords campaign that is a success; and you didn't need to pay out $64.95. What you do with these tips is totally up to you the marketer.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ppc management, he's the man!
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