Being a stay at home mom creates a number of challenges in choosing where to shop. With two small boys, factors such as parking, willingness to help from store employees and even the maneurverability of the shopping carts can determine where and I can or can not shop.
In a majority of American households, the women do the necessary shopping for the house. Whether this is fair or not is irrelevantit is a fact. Frequently, women are required to bring their children along to do the necessary shopping. Things which I mentioned above play a larger role to consumers than one might thing. For example, I have an appointment at a nearby beauty supply store later this morning, and I am already dreading it. The aisles are narrow and cramped, and there are not shopping carts available. The amount of time I spend inside the store is going to be minimal, at best.
I believe this is true for a majority of women in my position. If it is difficult to shop the store because the ease of maneuverability, a good number of consumers are going to avoid the store or business as much as possible, and when they do enter the store, it will be for as little time as possible. This means less money is spent, and they are less likely to purchase \"impulse buys\". They will be in and out of the store on a mission to get the few items they need and then get out before there is a public meltdown (either by mom or children!).
One of the most important factors, as silly as it may seem, when I choose a store to shop at and linger at, is the size and maneuverability of the shopping carts. The front of the cart needs to be wide enough to place a carseat without feeling like the cart would topple at any moment, and the handle of the cart couldn't be too much lower than the basket, otherwise the car seat/ infant carrier would be balanced rather precariously on the front without actually \"clipping in\", making it secure.
The ideal shopping cart for a small business should be sturdy and lightnot bulky and heavy. It should be large enough to contain the items a shopper needs, but not so large that maneuvering through aisles becomes difficult and frustrating.
There have been a number of times I have left a store out of sheer frustration and not being able to maneuver smoothly through the aisles. The shopping cart for the small businesses in question were either too large, had difficult to move wheels, or the aisles were too cramped to get around to where I needed. My frustration level would go up as I would try to navigate, and generally I end up leaving sooner, rather than later, and make every effort in the future to avoid that particular store.
I prefer stores that recognize the balance of cart size and aisle width to accomodate their particular inventory of items. I need a cart in which a five year old can sit in the basket while allowing me the room needed to purchase the items I am looking to buy.
Some may think it's silly to put so much emphasis on where to shop based on their shopping carts, but it's the truth. These factors all weigh in on which stores I will visit. There is a particular retailer I had to avoid until my son could sit up on his own since finding out that their carts would not allow me to safely secure my infant carrier to the front. However mundane it may seem, shopping carts do have an impact of the stores clientele. For me, the best shopping cart would be lightweight, possibly made from plastic, sturdy yet free turning wheels, wide enough to safely secure an infant carrier along with the needed space inside the basket for possibly another child, yet light enough as to not feel bulky while navigating through the store. The overall size needs to be proportunate to the aisle width and the products being sold. Such thought into the shopping carts may result in shoppers spending more time inside the store, hence spending more money.
In a majority of American households, the women do the necessary shopping for the house. Whether this is fair or not is irrelevantit is a fact. Frequently, women are required to bring their children along to do the necessary shopping. Things which I mentioned above play a larger role to consumers than one might thing. For example, I have an appointment at a nearby beauty supply store later this morning, and I am already dreading it. The aisles are narrow and cramped, and there are not shopping carts available. The amount of time I spend inside the store is going to be minimal, at best.
I believe this is true for a majority of women in my position. If it is difficult to shop the store because the ease of maneuverability, a good number of consumers are going to avoid the store or business as much as possible, and when they do enter the store, it will be for as little time as possible. This means less money is spent, and they are less likely to purchase \"impulse buys\". They will be in and out of the store on a mission to get the few items they need and then get out before there is a public meltdown (either by mom or children!).
One of the most important factors, as silly as it may seem, when I choose a store to shop at and linger at, is the size and maneuverability of the shopping carts. The front of the cart needs to be wide enough to place a carseat without feeling like the cart would topple at any moment, and the handle of the cart couldn't be too much lower than the basket, otherwise the car seat/ infant carrier would be balanced rather precariously on the front without actually \"clipping in\", making it secure.
The ideal shopping cart for a small business should be sturdy and lightnot bulky and heavy. It should be large enough to contain the items a shopper needs, but not so large that maneuvering through aisles becomes difficult and frustrating.
There have been a number of times I have left a store out of sheer frustration and not being able to maneuver smoothly through the aisles. The shopping cart for the small businesses in question were either too large, had difficult to move wheels, or the aisles were too cramped to get around to where I needed. My frustration level would go up as I would try to navigate, and generally I end up leaving sooner, rather than later, and make every effort in the future to avoid that particular store.
I prefer stores that recognize the balance of cart size and aisle width to accomodate their particular inventory of items. I need a cart in which a five year old can sit in the basket while allowing me the room needed to purchase the items I am looking to buy.
Some may think it's silly to put so much emphasis on where to shop based on their shopping carts, but it's the truth. These factors all weigh in on which stores I will visit. There is a particular retailer I had to avoid until my son could sit up on his own since finding out that their carts would not allow me to safely secure my infant carrier to the front. However mundane it may seem, shopping carts do have an impact of the stores clientele. For me, the best shopping cart would be lightweight, possibly made from plastic, sturdy yet free turning wheels, wide enough to safely secure an infant carrier along with the needed space inside the basket for possibly another child, yet light enough as to not feel bulky while navigating through the store. The overall size needs to be proportunate to the aisle width and the products being sold. Such thought into the shopping carts may result in shoppers spending more time inside the store, hence spending more money.
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