Saturday, November 8, 2008

Getting Help From A Freelance Copywriter

By Ray Edwards

The Internet is a valuable resource for many people today. On top of emails and research, the Internet has opened up the doors for a lot of business as well. Internet business is a source of great income, but like all businesses they need copywriters in order to advertise their products.

Businesses need to have a website in order to sell a product. But many websites fail to sell their products. A successful sale requires good web-content and marketing.

Most people don't know to properly advertise a product, but they are willing to pay someone for their services. As a freelance copywriter, not only can you help them, but you can also do it well and make good money while doing it. But since there are many copywriters out there, you need to do a few things to help get your name known.

First off you need a website. Having one will give you an edge over some of those copywriters that don't have one. You also need a portfolio that has examples of your best work, a sales letter explaining your credentials, and testimonies from past clients. Your portfolio will function as your resume to your clients.

As you start to work with a client, you need to understand what they want. Different products need to be sold differently. Make sure to come to terms about what is to be accomplished. Politely listen to what the client wants, but don't be afraid to offer your input, you're the expert and they are not. That is why they hired you. If you know a better way to sell a product, then don't be afraid to voice your ideas if they contradict the vision of your client. In the end, if it results in higher sales, they will be happy.

As you learn about your client?s product, make sure to do some background research so you know exactly what you're doing. As the copywriter you're supposed to know how to advertise products, so don't assume anything. If the client pays you a lot of money and you fail to help sell their product, they're not going to be happy with you. So make sure you know your client's market well, for bad testimonies can break your business.

Make sure your client knows what you?re expecting to sell. If you expect one thing, and they expect another, then there could be some tense moments in your working relationship. If your product is going to have a modest launch and grow over time, let your client know that so they aren't disappointed immediately.

If building the website is part of your contract, then before launching the product, make sure your client likes the site. The client can pretend to be a customer and look around. If they aren't happy, or find any bugs, be optimistic and try to meet their needs the best you can without compromising the success of your product launch.

Once completed, show you client how to manage whatever you produce for them. As you make more and more clients happy, your name and your success will grow. Your ultimate success rests on your efforts though. The more work you put into your business, the greater the success you will see.

Your hard work will not only pay off, but you will enjoy seeing your creative skill bring success. Being apart of something that works is very rewarding. I hope this article helped you learn a little more about freelance copywriting. Freelance copywriting is very rewarding. As your own boss you get to determine your own work schedule and you can work from anywhere in the world as long as you have an Internet connection. If freelance copywriting interests you then don't be afraid to do a little more research to see if it is right for you.

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