Most copywriters make these same three mistakes that hurt the effectiveness of their copy, resulting in fewer opt-ins and fewer sales. Of course, the goal of the direct response copywriting game is to get as much response as possible.
By eliminating these mistakes, your copy will demand attention, with more sales and more opt-ins than before.
Check out today's resource at www.WebCopyWritingExplained.com. Visit my site to download free copywriting videos that will help you write better copy.
What are the three mistakes to watch out for? I'm not talking about grammatical errors or spelling mistakes, though you need to watch for them, too. These are errors in your basic approach, and they can have a major impact on your results.
Here are three common mistakes you should avoid:
Not Writing to the Reader. Direct response great Robert Collier says that you must join the conversation that is already taking place in the mind of the reader. In my experience, most copywriters - especially online copywriters - do not do this. They don't take the time to understand what is going on in the mind of their prospective reader. Get to know your audience and learn to write words that echo the thoughts, feelings and dominant emotions that they have. That's the only way you can hope to influence their behavior. Eugene Schwartz in his landmark book, Breakthrough Advertising, says "You cannot, with your copy, create desire. You can only channel desire that already exists."
Writing copy that sounds like well, like copy. Many copywriters have been guilty of this at one time or another. We see some great copy, and we are inspired! We try to follow the same look and feel on our next bit of copy, even though the products are nothing alike. You must write to your reader. Don't write copy for other copywriters to admire - that can kill your promotion!
Not knowing the product. Eugene Schwartz often wrote book promotions. He would actually read the book. He wouldn't just read it once, either - he would read it three or four times, and make pages and pages of notes while he read. Only then would he write the sales copy. Writing copy for a product you know nothing about is a terrible disservice to your customers. If you know your product intimately, your copy will improve dramatically. Better sales will follow.
By eliminating these mistakes, your copy will demand attention, with more sales and more opt-ins than before.
Check out today's resource at www.WebCopyWritingExplained.com. Visit my site to download free copywriting videos that will help you write better copy.
What are the three mistakes to watch out for? I'm not talking about grammatical errors or spelling mistakes, though you need to watch for them, too. These are errors in your basic approach, and they can have a major impact on your results.
Here are three common mistakes you should avoid:
Not Writing to the Reader. Direct response great Robert Collier says that you must join the conversation that is already taking place in the mind of the reader. In my experience, most copywriters - especially online copywriters - do not do this. They don't take the time to understand what is going on in the mind of their prospective reader. Get to know your audience and learn to write words that echo the thoughts, feelings and dominant emotions that they have. That's the only way you can hope to influence their behavior. Eugene Schwartz in his landmark book, Breakthrough Advertising, says "You cannot, with your copy, create desire. You can only channel desire that already exists."
Writing copy that sounds like well, like copy. Many copywriters have been guilty of this at one time or another. We see some great copy, and we are inspired! We try to follow the same look and feel on our next bit of copy, even though the products are nothing alike. You must write to your reader. Don't write copy for other copywriters to admire - that can kill your promotion!
Not knowing the product. Eugene Schwartz often wrote book promotions. He would actually read the book. He wouldn't just read it once, either - he would read it three or four times, and make pages and pages of notes while he read. Only then would he write the sales copy. Writing copy for a product you know nothing about is a terrible disservice to your customers. If you know your product intimately, your copy will improve dramatically. Better sales will follow.
About the Author:
For an inside look at the techniques of a sought-after web copywriter, visit the site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and copywriting advice.
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