Today, we'll talk about how you can cash in with the power of niche marketing.
A lot of people think the time for profiting from niche marketing is over. Frank Kern and Ed Dale certainly popularized this approach with their "Underachiever" course. Since that course is no longer available, many wrongly assume that niche marketing no longer works.
Nothing could be further from the truth! Niche marketing still works and you can still make A LOT of money doing it. In fact, I have a friend who has some niche websites in obscure markets that make him about $8000 a month, and his business is growing every month because he uses the principles of good marketing. Basic things you can learn from various Internet marketing teachers.
Another friend, Dr. Andrew Jones, started out as my client, then became my student and my friend. He started selling a small $27 e-book online. Now, his business pulls in $15,000 each month. The best news? His business is still growing!
How does this work? Well, I teach that in my coaching program. As of this writing, there are a few spots left. You can check it out at this site, if you're interested: http://www.rayedwards.com/letmein, "5k In 30 Days". If there is any room left, I'd love to have you join us.
The purpose of my article, though, is not to sell you my coaching program. What I want to do is sell you the idea that niche marketing works and is still quite a profitable option. In fact, I'd like to give you 5 steps to building your niche market empire fast and easy. Admittedly this is a broad overview. But, these are steps you can do yourself, without giving me any money or finding the information yourself! They will require some work, but you already know that, right? You know that you aren't going to just push a button and have money come spewing out of your CD Rom drive.
Here are your 5 steps to building a niche market:
Find a product. I say "find" and not "create" because many people are intimidated by the thought of creating their own product (unfairly, as it turns out, since product creation is quite easy). Begin by finding private label rights packages which offer you the right to re-publish a product that has already been created. You may think these products aren't worth much, maybe because everyone has seen them, or they don't work well, or The truth is, despite the number of people who have private label sites, very few people actually use the products. Simply repackage the product with new graphics and a new title to get a great product in a short time. I promise, it's easy and fast - you can do it in less than an hour! Just pick one, and start playing. Less than an hour, I promise!
Set up your sales page and testing software. Most private label rights packages come with a pre-written sales page. Ideally, you don't want to use this forever, but it's a good place to start; then you can test it using Google's Website Optimizer and tweak it to improve your sales.
Accept payments through Paypal or Clickbank. Both of these sites will process payments for a small fee. Don't drive yourself crazy setting up your site to accept credit cards - these folks make it quick, easy, secure, and inexpensive.
Use Adwords to move traffic to your site. Start an Adwords account with Google. They offer great tutorials, so it's easy to use.
Repeat!
One final piece of advice: Don't pick "How to make money online" as your niche market. Not that it isn't a good market - a lot of people make a lot of money in this market, but it is so competitive! Pick a market that's less competitive and your competition will be less sophisticated and probably less hard-working than you are. Just a little bit of advice for you to think about.
A lot of people think the time for profiting from niche marketing is over. Frank Kern and Ed Dale certainly popularized this approach with their "Underachiever" course. Since that course is no longer available, many wrongly assume that niche marketing no longer works.
Nothing could be further from the truth! Niche marketing still works and you can still make A LOT of money doing it. In fact, I have a friend who has some niche websites in obscure markets that make him about $8000 a month, and his business is growing every month because he uses the principles of good marketing. Basic things you can learn from various Internet marketing teachers.
Another friend, Dr. Andrew Jones, started out as my client, then became my student and my friend. He started selling a small $27 e-book online. Now, his business pulls in $15,000 each month. The best news? His business is still growing!
How does this work? Well, I teach that in my coaching program. As of this writing, there are a few spots left. You can check it out at this site, if you're interested: http://www.rayedwards.com/letmein, "5k In 30 Days". If there is any room left, I'd love to have you join us.
The purpose of my article, though, is not to sell you my coaching program. What I want to do is sell you the idea that niche marketing works and is still quite a profitable option. In fact, I'd like to give you 5 steps to building your niche market empire fast and easy. Admittedly this is a broad overview. But, these are steps you can do yourself, without giving me any money or finding the information yourself! They will require some work, but you already know that, right? You know that you aren't going to just push a button and have money come spewing out of your CD Rom drive.
Here are your 5 steps to building a niche market:
Find a product. I say "find" and not "create" because many people are intimidated by the thought of creating their own product (unfairly, as it turns out, since product creation is quite easy). Begin by finding private label rights packages which offer you the right to re-publish a product that has already been created. You may think these products aren't worth much, maybe because everyone has seen them, or they don't work well, or The truth is, despite the number of people who have private label sites, very few people actually use the products. Simply repackage the product with new graphics and a new title to get a great product in a short time. I promise, it's easy and fast - you can do it in less than an hour! Just pick one, and start playing. Less than an hour, I promise!
Set up your sales page and testing software. Most private label rights packages come with a pre-written sales page. Ideally, you don't want to use this forever, but it's a good place to start; then you can test it using Google's Website Optimizer and tweak it to improve your sales.
Accept payments through Paypal or Clickbank. Both of these sites will process payments for a small fee. Don't drive yourself crazy setting up your site to accept credit cards - these folks make it quick, easy, secure, and inexpensive.
Use Adwords to move traffic to your site. Start an Adwords account with Google. They offer great tutorials, so it's easy to use.
Repeat!
One final piece of advice: Don't pick "How to make money online" as your niche market. Not that it isn't a good market - a lot of people make a lot of money in this market, but it is so competitive! Pick a market that's less competitive and your competition will be less sophisticated and probably less hard-working than you are. Just a little bit of advice for you to think about.
About the Author:
For an inside look at the techniques of a sought-after web copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find many podcasts, marketing tips, videos and copywriting advice.
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