I guess it is a little laughable to see the flurry of activity that is inevitable in the growing Green economy. There are a number of companies who finally realize that this is going to impact their business and so they make the shift to Green more out of necessity than commitment to the cause. Of course, after they have shifted to a few Green elements, they want the credit for being a responsible Green citizen of the world. I get it....
There will be the hypocrisy as some people and companies mask their singular drive for profits by pretending to be Green and even promoting themselves to be Green. This is the trend called "Greenwashing" where there is either a purposeful or subtle form of deception at work.
Let me explain what will happen as the janitorial world comes to terms with the rising Green demand. The first stage is the over-simplification of the concept which is typified by done a token effort to make the company or service Green. In the janitorial service, this happens when a firm starts to buy some Green products thinking that they can now represent to their customers that they are a "Green Janitorial" service. You might also wonder if buying a dress makes a man into a woman. It is the mindset that makes the difference, and it rarely works to take a challenge only the first mile.
Regardless of the folly, there are presently janitorial firms who believe that they are a truly Green service because they have purchased Green products. Green does not come in a bottle, and it should be obvious that janitorial firms are taken the easiest path to a somewhat selfish end. Cloaking standard service with Green ornaments is deceptive.
Training and certification brings an independent third party into play that will certify that a firm has met a basic standard of conformity to good practices. Green Clean Institute does not sell products nor operate a janitorial service on the side. It is an educational and independent certifier of reputable Green services.
You can only imagine the impression of a potential customer evaluating bids and quotes noting that all claim to be Green, but only one is Green Clean Institute Certified. There is a lot of pressure these days to decide to go with a validated Green service even the they may not be the lowest bidder. In a recent survey, it was found that 84% of companies would choose a Green Clean certified firm over the competition. Yes, it is a marketing opportunity, but it is also a challenge of integrity to be truly Green.
Janitorial services are no longer about sweeping floors and taking out the trash. A great variety of duties and responsibilities have been added to the standard duties of the janitorial workforce. But, consider the magnitude of this transition to Green practices. There are over one million janitorial workers in the US, and though they are expected to raise the level of service, they are often the least trained and equipped to do the job. If we are going to pass regulations demanding Green services, there must be the training and certification of those who carry the responsibility.
There will be the hypocrisy as some people and companies mask their singular drive for profits by pretending to be Green and even promoting themselves to be Green. This is the trend called "Greenwashing" where there is either a purposeful or subtle form of deception at work.
Let me explain what will happen as the janitorial world comes to terms with the rising Green demand. The first stage is the over-simplification of the concept which is typified by done a token effort to make the company or service Green. In the janitorial service, this happens when a firm starts to buy some Green products thinking that they can now represent to their customers that they are a "Green Janitorial" service. You might also wonder if buying a dress makes a man into a woman. It is the mindset that makes the difference, and it rarely works to take a challenge only the first mile.
Regardless of the folly, there are presently janitorial firms who believe that they are a truly Green service because they have purchased Green products. Green does not come in a bottle, and it should be obvious that janitorial firms are taken the easiest path to a somewhat selfish end. Cloaking standard service with Green ornaments is deceptive.
Training and certification brings an independent third party into play that will certify that a firm has met a basic standard of conformity to good practices. Green Clean Institute does not sell products nor operate a janitorial service on the side. It is an educational and independent certifier of reputable Green services.
You can only imagine the impression of a potential customer evaluating bids and quotes noting that all claim to be Green, but only one is Green Clean Institute Certified. There is a lot of pressure these days to decide to go with a validated Green service even the they may not be the lowest bidder. In a recent survey, it was found that 84% of companies would choose a Green Clean certified firm over the competition. Yes, it is a marketing opportunity, but it is also a challenge of integrity to be truly Green.
Janitorial services are no longer about sweeping floors and taking out the trash. A great variety of duties and responsibilities have been added to the standard duties of the janitorial workforce. But, consider the magnitude of this transition to Green practices. There are over one million janitorial workers in the US, and though they are expected to raise the level of service, they are often the least trained and equipped to do the job. If we are going to pass regulations demanding Green services, there must be the training and certification of those who carry the responsibility.
About the Author:
Every janitorial service will need to be be Green Clean certified or lose customers. Green Clean Institute offers a federal trademark janitorial training and certification. Do not dare to fake your way as a Green janitorial service.
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