Clients and students who read my blog often have many questions. "How do I begin testing and tracking? Can you help me split-test and track my sales copy?"
"What is Taguchi testing? Do I need to use it? What about multi-variant testing?" It really is a complex subject!
Now for the good news: split-testing is easy! By using simple, yet sophisticated, split-testing techniques, you can increase your conversions and gain more business.
Today's resource is for all of you who want an easy way to split-test your copy. By using the Website Optimizer, you can easily test your writing. No, I'm not making bunches of money by recommending it - you can't buy this software! But you can have it free, and it's all courtesy of my all-time favorite site, Google.
This software is fantastic! It is very sophisticated. It performs like software you would expect to pay thousands of dollars for. It not only does simple split-testing, but it does simple multi-variant testing (if you can believe there is such a thing, and there is).
Test everything all at once, from your headlines and sub-heads to your background and graphic elements! The statistically-reliable testing offered by this program can help yoou sell more.
I won't waste your time teaching you how to use this software. Google has already done that, adding great tutorials to their website so you can get started right away.
Here's the easiest way I know of to start testing, and it will take you one hour or less to get started:
Set up a Google account. Follow the link in this article.
Set up the first test. The Website Optimizer has simple instructions to help you get started.
Begin your test. With one click, the Website Optimizer starts your test. Google will decipher which version of your copy, which headlines and subheads, will convert the most sales. Just sit back and let your computer do all the work!
It couldn't be easier, and you sure can't beat the price!
Interested in split-testing your sales letters? Check out the Website Optimizer today, and get started!
"What is Taguchi testing? Do I need to use it? What about multi-variant testing?" It really is a complex subject!
Now for the good news: split-testing is easy! By using simple, yet sophisticated, split-testing techniques, you can increase your conversions and gain more business.
Today's resource is for all of you who want an easy way to split-test your copy. By using the Website Optimizer, you can easily test your writing. No, I'm not making bunches of money by recommending it - you can't buy this software! But you can have it free, and it's all courtesy of my all-time favorite site, Google.
This software is fantastic! It is very sophisticated. It performs like software you would expect to pay thousands of dollars for. It not only does simple split-testing, but it does simple multi-variant testing (if you can believe there is such a thing, and there is).
Test everything all at once, from your headlines and sub-heads to your background and graphic elements! The statistically-reliable testing offered by this program can help yoou sell more.
I won't waste your time teaching you how to use this software. Google has already done that, adding great tutorials to their website so you can get started right away.
Here's the easiest way I know of to start testing, and it will take you one hour or less to get started:
Set up a Google account. Follow the link in this article.
Set up the first test. The Website Optimizer has simple instructions to help you get started.
Begin your test. With one click, the Website Optimizer starts your test. Google will decipher which version of your copy, which headlines and subheads, will convert the most sales. Just sit back and let your computer do all the work!
It couldn't be easier, and you sure can't beat the price!
Interested in split-testing your sales letters? Check out the Website Optimizer today, and get started!
About the Author:
For tips, tricks, and tactics of a sought-after web copywriter, visit the site of Copywriter Ray Edwards. There you'll find many marketing resources and copywriting advice.
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