If you are looking for a way to increase your sales, grab your calendar and plan a sale around the next holiday or an upcoming special event. Planning sales around holidays and special events not only gives you a reason to contact your customers, they can also give you new ideas on how to promote your items.
First, take time to carefully consider how your products or services can be tied into the holiday or event you are going to plan your promotion around. If cosmetics are one of your products, for example, Valentine's Day, Mother's Day, and prom are all great times to advertise specials and boost sales. Since scrapbook enthusiasts will be sure to snap tons of holiday photos, you could have a big promotion for scrapbook supplies just before the special day.
If you sell kitchen products, you can create a special for someone having a bridal shower, and you can certainly hold a sale just before Thanksgiving. If you happen to sell books, toys, or other products centered around children, you can hold a sale right before school gets out as well as right before school starts.
If you sell informational products, you can still take advantage of holidays and special events to increase your sales. If you sell an informational product that teaches people how to start their own business, you may want to hold a sale in September, as that is when children go back to school and stay-at-home parents can concentrate on starting a new venture.
January can also be a great month to offer a promotion, as people are realizing how much money they spent on holiday gifts and are looking for a way to pay off their credit cards.
The best way to make a holiday or special event promotion successful is thinking out of the box and making it fun. If the services you offer include event planning, have some summer specials for graduation parties and family reunions. You can give parents who let you organize their child's first birthday party a year long discount.
Increase your promotion's success by working with other local businesses. This will expose you to an even larger customer base. Web designers can team up with informational product salespeople to offer information on starting a new business with a special start-up website deal, calling it the "New Year, New Business" deal.
If you use your imagination, you can find a way to build a promotion around your products and services that fits any holiday. If you need help thinking up ideas, just look at the commercials or circulars for your local stores, as they will be using these types of promotions to lure their own customers.
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