Do and Don't When Exhibiting At Trade Shows

By dexter

After attending so many trade shows, there are always some things that I see bother me and there are some thing that are done right. To receive the best on your ROI I would suggest the following

1. When picking a booth location if you are looking for an inline booth, try to get a corner booth. This will give you two aisles to grab traffic from. Try not to get this in the corner of the convention hall. Most people tend not to walk to the corners in the show hall

2. Good give-away - the biggest buzz - the biggest bait. Just walk the show floor, be a good observer also a good listener. For every ten minutes or so usually you'll hear "hey, where'd you get that!" one attendee to probably a complete stranger attendee. That's the power of these give-away. Word of caution to the exhibitor -Give-away can be very costly, and if your give-away program is not well organized, you'll see people walk in, you hand out your give-away, and they have no interest in your goods/products and just keep on walking. In this respect give-away can be very costly, while if used intelligently these can be a powerful weapon bringing attention to your products which can generally end in sales

3. Make sure and do preshow marketing. A great way is to do this is to send out e-mails or mailer. Invite attendees to your booth for a raffle and introduce your product. Let them know who you are.

4. Booth location can be a great traffic getter. Locate your booth in the second row from the front of the convention hall is usually the best location for incoming traffic. People like to settle in to the convention hall before being confronted. Another great location for traffic is usually by the bath rooms and or the food court area.

5. In any type of booth whether an inline or an Island never sit in your booth at lease in a low chair. If you sit make sure you do not block any entrance path to your booth, for example an inline booth try to sit off to the side near the aisle. Try not to sit as much as possible standing gets more attention. To help with this try to use double padding on your booth. This can make a world of difference on your sales force backs and feet

6. Never show prolong videos, a video should last maybe 30 seconds if that long. No one stand around to view a video longer than that. People still like personal communication. Loop your video, do not make it too technical. It should only be a quick glimpse of your company or product

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Before you exhibit at any trade show you should learn more on how to get the best out of your trade show displays You should make it your point to check out our custom trade show displays or call us at (626) 969-3399 ELDS, INC