Sunday, August 24, 2008

Five More Questions That Will Generate Ideas For Your Business

By Stu McLaren


This is a continuation of my article entitled "Five Easy Questions That Will Ignite Ideas For Your Business". Answering five more questions will surely indeed get your imagination pumping and ideas flowing!

The first five questions were: 1) In the next seven days what can I do that will fill in the blank 2) Regarding marketing strategies, which of them are being used successfully in your industry? 3) What would be five new ways to attain new customers? 4) How do I make it really easy for people to help me and who do I know that could really help my idea take off? 5) For only $10, how could I wow blank?

We will begin right away with Question Six: How could I automate XYZ?

Armand Morin comes up with so many different product ideas that I asked him once, "How do you come up with so many different ideas?"

He said, "It's simple. I look at what I'm doing and how much time it's taking me. If it's taking me too much time, I ask myself How could I automate this process? Ninety percent of my product ideas come from my ability to recognize what's draining my time. I'm lazy. I want to automate everything."

That's where his product ideas come from. Powerful question, so ask yourself that question. How could you automate XYZ?

Question seven: How could XYZ be simplified?

From my own experience, some processes that you have to go through in order to purchase a product are extremely difficult. Have you ever tried to buy your own product? Is it complicated to buy from you?

This happened to me recently actually. I was trying to purchase a server, a new dedicated server. The process the company was trying to make me go through just to purchase made me so frustrated that I ended up giving up and choosing a different company.

So they need to ask the question: How can they simplify the purchasing process for my customers?

It's the same question you could ask yourself, and it can be a very powerful piece of stimuli to spark all kinds of new processes for you.

Question eight: Are there problems my target market are experiencing and how could I solve them with a new product?

A great tool to use for this question is the Ask Database. Alex Mandossian created this phenomenal piece of software. If you have it, use it. Use it to constantly ask people what problems they are having and make products that will solve them.

If you have the ability to solve problems that people are experiencing you will always be in demand. That is why creative thinkers are always looking for problems to solve, their future depends on it.

Another place I want you to go - write this website down because it is extremely powerful when it comes to finding problems - www.Answer.Google.com.

When you go there, I want you to click on the category that is most applicable to you and your business, and find out what questions people are asking. Those questions are problems.

If you see a common question coming up, that's a clear indication that many people are probably experiencing the same problem. That presents a need for a product to help solve that problem.

Ask yourself this question on a regular basis: What product can I create that will solve the problems my target market is experiencing?

Question number nine: Alex Mandossian brought this question up at a recent Big Seminar - How can my current products or services be residualized?

In today's day and age, look to get paid not once, but more than once. Time and time again. Every single month or whatever. But if you look to constantly residualize your products or services, you're going to have a constant stream of cash flow. Rather than fighting to try to get new customers, you really benefit and leverage your existing customers.

Ask yourself that question: How could I residualize my current products or services?

Next question, and the final question I'm going to leave with you is: How could I increase the value of what I'm currently offering?

When you do that, your mind and your brain is just going to take off because you're going to start to think in the customer's favor.

Thinking from your customer's point of view will really ignite ideas that benefit your customers. Your existing customer base is a fantastic source and you really should take the time to think about how you can benefit them. If you do, they are more likely to buy from you, tell others about your products and services and therefore create more revenue for your business.

Using this question I was able to get 100% satisfaction from the first seminar I ever held. I asked myself, how I could increase the value, before any of the attendees arrived. By doing so, I was able to deliver bonus after bonus to them throughout the seminar. At the end of the three days people kept coming up asking when the next Idea Incubator would be because they were thrilled at the amount of information they received!

Their praise and enthusiasm about my event continued even to the Big Seminar. They continued telling everyone what a great time they had and how much valuable information they received from the Idea Incubator.

The only reason that happened was because I put forth the effort and mentally asked that question. How can I increase the value of what I'm currently offering?

When you do that, it just opens up a whole new opportunity area for you, your products, and your services.

That's a wrap!

Hopefully you got as much out of this information as I did.

May ideas come to you when you need them most.

About the Author:

No comments: