Wednesday, August 13, 2008

How To Set Up Your Site To Receive Payments.

By Lucas Heijn


One of the many challenges that most new internet entrepreneurs face is receiving payments via their site. When starting out most of us don't have a bottomless sack of money. How can you cheaply and securely receive payments? There are many payment processors on the internet. Some are cheaper than others. I'm going to highlight just one today. This one is free.

We're going to look at:

Where to get free reliable and safe credit card processor.

How to place the payment button into the web page.

A free, secure and reliable payment processor is PayPal. The only cost with PayPal is a small charge for each sale that is made. You only pay out of your profit when a sale is made. Go to PayPal.com and open an account. You will be required to verify this account. PayPal will tell you how. You will be expected to supply your credit card details. This is quite safe with PayPal.

Before you begin to think about creating your payment buttons, there is one thing you will need.This is the URL of the download page. You will need this information as this is where PayPal sends your customer after payment has been completed.

After opening an account and verifying it you will now be able to set up your payment buttons. Log into your PayPal Account and click on "merchant Tools" You now have a choice of "Shopping Cart", "Buy Now Buttons" and "Subscriptions and recurring Payments"

You would choose the shopping cart if your site had a number of products available. The customer can pick and choose as you would in a super market. After choosing the items wanted the customer finalizes their sale by going to checkout and paying for the items in the cart.

The Buy Now Buttons are for a single product on a sales page. This is the only product that is being sold on the page so the button sends the purchaser directly to PayPal for payment.

As is the case with buy now button, the subscription and recurring payments button is for just one item. Payments continue to be made at intervals specified by you. These can be weekly, monthly, yearly or any period you specify. This payment system also allows for a trial period and then the payments at the specified intervals.

Once the details are filled in PayPal provides you with an encrypted script that you need to install on your sales page. You will need to position it where you want the payment button to appear.

Using a WYSIWYG (what you see is what you get) HTML editor, scroll down the page to where you want the button to appear. Now click your mouse here so that the cursor is blinking where the button is to appear. Create a table. Click your mouse inside the table, and change the view to code view. You should now see the cursor blinking in the code. Make sure you have copied the PayPal code to the clipboard of the computer. Click on "Edit" and then "Paste". This will insert the PayPal code into your page. If you need to center it just use center as you would text.

You can test it by switching to browser view and see how your page will display on the internet.

That's it! You are now able to receive payments on your site.

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