The Power Of An Idea

By Stu McLaren

I want to talk to you about the power of an idea. This opened my eyes, as to how many different areas of opportunity surround a single idea.

Print off this article and keep it close to your working space so you can be constantly motivated of all the opportunities one idea can bring to your business.

The power of an idea can increase your response rate, whether it's be the response of opening your E-mails, whether it be the response of people to your communication on your website, whatever. One single idea can increase the response rate of your website, of your E-mails, of your promotions.

Testing one idea against another is exactly what renowned copywriter, Michel Fortin does all the time. That's the power of an idea as he is able to make slight changes to test what provides the highest response rate.

An idea can do so many different things for your business. It can increase the sales you do, therefore your profitability. It can also increase traffic leads to your website and conversion ratio.

I've been very fortunate to learn from John Childers on a very close scale, and he is one of the most profitable seminar speakers and promoters that are out there. The reason is because he has all kinds of great ideas to maximize sales, minimize his expenses, and therefore maximize his profitability of each and every seminar.

Minimizing his expenses, maximizing his sales all comes from little ideas which make him very profitable at what he does.

Getting your idea from concept to cash will help you get your products launched. One idea can do this. An idea can be powerful enough to increase the number of people you reach with your message and widen your distribution.

This is the power of one idea. One idea has the power to do so many things.

It can increase the quality of your products or the perceived value of your products. It can increase the number of referrals that you get towards your business.

The power of an idea can increase your customer base or your subscriber list. It can increase your likeability. Have you ever thought about that? Changing one thing about yourself - that's one idea about yourself - can increase your likeability.

Your ideas can actually increase the number of people wanting to do business with you. I experienced this very recently at an event called the Big Seminar.

I held my own seminar called the Idea Incubator earlier in the year, and the success of that one idea had all kinds of people approaching me, wanting to do joint ventures. That is the power of an idea. It can also increase your efficiency.

It can decrease the steps someone has to go through in order to purchase one of you products. One idea can decrease the number of refunds.

Customer satisfaction is sometimes very time consuming, but one idea can decrease the amount of time you need to put forward for it. The number of complaints can be decreased from just one idea.

Armand Morin is able to use his ideas to perfection when it comes to this. He has been able to release a lot of the work load off of his company when it comes to costumer service by implementing a few of his ideas.

One idea can affect every aspect of the buying process. It can decrease the time it takes for someone to go through it. It can decrease the response time of people reacting to your promotions. It can decrease how long it takes you to convert your ideas from concept to cash and how much money you are spending on your business.

Behind one idea there is endless possibilities and benefits.

This is something I want to share with you that is of great value. If you sell any type of information product, as an information marketer or not, or even if you are just concerned about the customers that buy products from you.

Your customer's success rate can be increased just from one idea.

Does it make you feel good when your customers succeed? If so, you will want them to continue succeeding and generating all kinds of ideas will help them to just that. If your customers keep succeeding, they will return the favor and give you great testimonials. All from one idea.

One idea can react off of another and do all kinds of great things for you and your business.

This topic greatly excites me, if you haven't noticed already! Many doors have been opened to me because of my passion for creativity.

I'm still quite young, and I'm very privileged to be in the position that I'm in. Why am I in this position?

It is this skill of being able to generate ideas and taking them from concept to cash as quickly as possible that I have been working on to master.

What is even more exciting is I know that everyone out there has the potential to do the same. Get out there and get those ideas flowing!

About the Author:

Find out what Stu McLaren has Uncovered! 227 Unusual, Different and Just Plain Crazy Unusual Business Ideas... That Could Make You Wealthy Quickly!... Starting From Zero! Just One Great Idea Could Change Your Life! Choose Any Idea From 277 Unusual Business Ideas