Monday, August 25, 2008

Publisher vs Self-Publishing: The Benefits of Both

By DrProactive Randy Gilbert: The #1 business advisor to authors and speakers.


The majority of people never write a book due to the problems they can see related to both ways of getting a book published and they stop trying. If you make an effort with the big New York publisher route, the beginning step of finding a publisher is not simple and it is very difficult to get the publisher to take your book and pay in advance.

If you try the self-publishing route you right away are faced with a very steep learning curve as you are forced to accomplish dozens of technically difficult tasks. And the price tag for this route is $30,000 to $40,000 when all is said and done.

However, there is a new alternative for the bright person who wants to both write a book and use it to make money. There are three methods for book publishing that anyone can use to liquidate problems and see results.

1st Strategy - When at all possible, avoid giving your copyrights away.

There are two prime benefits to seek and they are to stay in control and make money. You can enjoy both of these self-publishing benefits if you discover a New Your Publisher that does not purchase the copyright to your book and inspires you to use as much of the content of your book as you wish to produce other products that you will be able to profit from.

2nd Strategy - Secure the largest breadth of distribution possible for your book.

The New York Publisher's biggest benefit is the extensive distribution of your book. Sustaining high sales is possible if you proactively choose a publisher with wide dissemination. This will exponentially increase your income because you will sell other products on your website, and each book that is sold in a bookstore will bring the reader back to the site.

Strategy 3 - Turn your book into a business by creating a book marketing plan.

Having good marketing plan is another great benefit of choosing a New York Publisher, but you're going to take it to a new level. From the get-go, as soon as you have a book idea, start turning your book into a bestselling business. You will begin making money from your book right away, long before it is actually published. This could bring in more money than you'd ever get from a publisher's advance. And you'll enjoy the advantage of high sales because all of your products will sell the book when it's printed and ready to be shipped.

ACTION POINT: To have the best of both worlds when you write a book, proactive use the 4 strategies above to look for the right publisher. You?ll make a profit through the entire procedure from the book idea to New York Times Bestseller. You?ll create a book that is an automatic bestseller and could even earn you a passive 6 or 7-figure income.

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